Is your business using social media? Make sure it’s cashing out.
Have a social media strategy? Or thinking about implementing one? Either way, I’d highly recommend reading this interesting article in this month’s Fast Company magazine about how the execution of social media strategy and tactics could be positively and/or negatively impacting your brand.
Using data and findings provided by a Vivaldi-Lightspeed Research study, the article discusses how important brand metrics such as advocacy and trust can be impacted by the brand or company’s social media activities. Companies profiled are Dunkin Donuts vs. Starbucks (I found this interesting), Gillette, and Burger King vs. Wendy’s.